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After the New Jersey Nets' relocated to Brooklyn, the team introduced a new superhero mascot named BrooklyKnight (a pun on the demonym "Brooklynite") on November 3, 2012. In his first appearance, he was lowered from the ceiling of the Barclays Center amid sparks and fanfare and introduced by Nets PA announcer David Diamante: "Here to defend Brooklyn, he's the BrooklyKnight." The mascot was co-created by Marvel Entertainment, a sister company to NBA broadcasters ABC and ESPN. The character also starred in 32-page comic book published by Marvel titled BrooklyKnight #1, written by Jason Aaron with art by Mike Deodato. After the Nets' second season in Brooklyn, the BrooklyKnight mascot was retired.

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