Fredbird was introduced in April 6, 1979 by the Cardinals, then owned by Anheuser-Busch, to entertain younger fans at the games.
He quickly became popular with fans for his dancing, habit of "beaking" the heads of supporters, and for throwing T-shirts into the stands. In later years, he has been joined by "Team Fredbird", a group of young women employed by the club who help him with his T-shirt toss and occasionally in other duties. He can also be seen rallying the crowd regularly during pregame on-field ceremonies, and, occasionally, he finds time to sit behind (or on top of) the dugout to get the crowd going. After every Cardinal home victory, Fredbird takes a flag with the team's logo onto the field and waves it around. He is one of baseball's best-known mascots, and he makes hundreds of appearances year-round in the St. Louis area. Fredbird can also be seen on television once a week, doing a Cardinal's Kids Club show with former Cardinal Andy Benes.