Roary the Lion is the official mascot of the National Football League's Detroit Lions. He is an anthropomorphic lion, wearing a football jersey with the number "1". According to the team's website, Roary is the spokeslion for the Detroit Lions Kids Club. Roary also attends elementary schools all over the state of Michigan as part of the “Lions’ Leaders for Life” Educational School Assembly Program, a high-energy character education program designed to discuss six qualities it takes to become a successful leader.

Roary likes to live on the edge and is quite the adventurist! He has been known to ride mechanical bulls, tube down a ski hill, and water ski. There isn’t anything Roary won’t do.